Get in touch now!

Hey! We have something special for you. Discover the digital potential of your business with a 30-minute introductory meeting

Go to blog

Economic Potential of Generative Artificial Intelligence

Economic Potential of Generative Artificial Intelligence

Generative Artificial Intelligence (AI) is emerging as a revolutionary force in the global economy. This advanced form of AI, based on fundamental models that mimic the complexity of the human brain, has the power to perform a wide range of functions, from content generation to their review and synthesis.

A recent study, titled "The Economic Potential of Generative AI," conducted by the McKinsey Global Institute in collaboration with QuantumBlack, explores the potential and economic impact of this technology through the analysis of over 60 use cases in 16 business functions, examining the impact on more than 850 professions.

Monumental Economic Potential

Research on the economic potential of generative Artificial Intelligence reveals staggering figures: it is estimated that this technology could generate an annual value between $2.6 trillion and $4.4 trillion, an amount that exceeds twice the GDP of Italy.

This impact is amplified by the expected increase in productivity in over 2,000 traditional job activities. Furthermore, the effect on the global economy is estimated to be between $6.1 trillion and $7.9 trillion per year, highlighting not only the enormous economic impact but also the revolutionary potential of generative AI in reshaping the productive and professional fabric on a global scale.

These estimates indicate a significant shift in business models and market strategies, projecting generative AI as one of the most influential technologies of our time.

Four Key Business Functions

Generative AI has shown its greatest impact in four fundamental business areas:

  1. Customer Operations: Generative Artificial Intelligence is revolutionizing the customer operations sector. This technology, integrating advanced chatbot systems and virtual assistants, allows for faster and more efficient handling of customer requests, significantly improving the customer experience. Furthermore, AI is capable of learning from past interactions, continuously improving the quality of service and providing increasingly accurate and personalized solutions. This has led to increased customer satisfaction and reduced workload on staff, particularly beneficial for less experienced workers who can rely on these intelligent solutions for immediate support.
  2. Marketing and Sales: Generative AI is also transforming the way companies approach marketing and sales. With its ability to analyze large amounts of customer data, AI can create highly personalized and targeted marketing messages. This not only improves customer engagement but also increases conversion rates. Additionally, generative AI can automate the production of creative content such as advertisements, social media posts, and product descriptions, reducing the time and costs associated with content creation.
  3. Software Engineering: In the field of software engineering, generative AI is leading to greater efficiency. By automating code writing and assisting in error correction, this technology reduces the time spent on repetitive tasks, allowing developers to focus on more creative and innovative aspects of the development process. This not only accelerates the software development cycle but also requires a redefinition of skills and roles within software engineering teams.
  4. Research and Development: Finally, in the realm of research and development, generative AI is accelerating the innovation process. It can rapidly generate a wide range of designs and prototypes, allowing designers to explore and evaluate more options in less time. This technology also helps identify the most efficient materials and optimize designs for production, improving both the quality of the final product and reducing development costs and time.

New Work Dynamics

The introduction of this technology is transforming the world of work, automating some activities and evolving existing professions.

For example, it could speed up the activities of teachers, freeing up valuable time for higher value-added activities.

However, this transformation will require significant commitment in terms of retraining and continuous education of workers.

Challenges to Address

Despite its enormous potential, generative AI also presents significant challenges. These include issues related to intellectual property, the accuracy of generated content, and the risk of perpetuating harmful stereotypes.

Furthermore, the rapid spread of this technology requires a deep understanding to manage it effectively and responsibly.


Generative AI represents a revolutionary opportunity for companies seeking a competitive advantage in the global market.

To effectively implement these advanced technologies, companies can turn to Colibryx, a leader in the field of Artificial Intelligence.

Colibryx not only offers expertise but also tailor-made solutions to integrate AI into business systems, empowering innovation and growth.

So, what are you waiting for to take a strategic step towards adopting cutting-edge AI technologies, ensuring a positive and sustainable impact on your business?