Wellness that speaks to the heart
A website that communicates Istoria's scientific and personalized approach, transforming visitors into clients aware of their wellness journey.
| Cliente | Istoria Wellness |
|---|---|
| Industry | Beauty & Wellness |
| Anno | 2025 |
| Durata | 3 months |
- UX/UI Design
- Frontend Development
- Contact form and lead generation
- SEO Optimization
- Multilingual support (IT/EN)
We designed and developed the institutional website for Istoria Wellness, a women's health and wellness center in Verona. The platform presents personalized programs that integrate nutrition, training, genetic medicine, and mental support, positioning the brand as a benchmark in precision wellness.
A sector where emotion must meet science
Istoria offers a premium and highly personalized service. The website needed to communicate scientific authority without being cold, and welcome women on their journey without trivializing the complexity of holistic wellness.
- Communicate a multidisciplinary offering (nutrition, genetics, mental coaching) in a clear and accessible way
- Guide visitors towards their first Check-Up without losing conversions in a complex decision-making process
- Reflect a premium positioning while maintaining warmth and emotional proximity
- Support both the physical location in Verona and the online offering with flexible programs
- 1
Discovery
Analysis of Istoria's positioning and programs, mapping women's needs, and defining the conversion flow towards the Check-Up.
- 2
Design
Design of an interface that balances elegance and clarity, with a brand-inspired palette and sections dedicated to the team, tools, and programs.
- 3
Development
Implementation of the website with an integrated contact form, multilingual support, and optimization for mobile and desktop devices.
- 4
Launch
Production deployment and website publication, ready to collect inquiries and bookings for the initial Check-Up.
A digital experience that reflects the Istoria method
A website that narrates the Istoria method, from the initial Check-Up to personalized programs, highlighting the multidisciplinary team, technologies, and precision medicine tests. All aimed at converting visitors into informed clients.
Personalized programs
Clear presentation of 3, 6, and 12-month programs, with monthly Check-Ups and a dedicated tutor, to guide the choice towards the most suitable membership.
Multidisciplinary team
Section dedicated to the Team, highlighting medical-nutritional-sports expertise and psycho-emotional support for women's wellness.
Precision medicine
Description of genetic, hormonal, and microbiome tests to communicate a scientific and personalized approach that distinguishes Istoria from generic competitors.
Contact form
Structured questionnaire that collects motivations, goals, and contact preferences, to qualify leads and facilitate the first follow-up.
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