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App

Fitness that scales with your business

Web panel for coaches and mobile app for clients: manage workouts, meal plans, and progress in a single platform.

20235 months
ClienteGiulia Costa
IndustryFitness & Wellness
Anno2023
Durata5 months
Cosa abbiamo fatto
  • UX/UI Design
  • Web App Development
  • Mobile App Development (iOS and Android)
  • API Architecture and Integrations
  • App Store and Play Store Publishing
Il progetto

We built a complete digital ecosystem for Giulia Costa: a web panel to manage clients, training programs, and meal plans, and a mobile app for her followers. Coaches and clients always stay aligned, without scattered sheets or lost messages.

La sfida

From influencer to entrepreneur: a proprietary platform was needed

With thousands of followers and clients to manage, handling workouts and meal plans on WhatsApp and Excel sheets was no longer sustainable. A system was needed that could scale with the business.

  1. Hours lost each week manually sending programs to dozens of clients
  2. No visibility into progress: data remained scattered and untraceable
  3. Impossible to offer a premium experience differentiated from the competition
  4. Risk of losing clients due to lack of structured follow-up
Our Approach
  1. 1

    Discovery

    We mapped Giulia's workflows: how she creates programs, how she communicates with clients, and what data she needs for follow-up.

  2. 2

    Design

    Designed the experience for both sides: an intuitive panel for the coach, an engaging app for clients, with a consistent visual identity.

  3. 3

    Development

    Parallel development of web app and mobile app, with incremental releases and continuous feedback to adapt the product to real needs.

  4. 4

    Launch

    Publishing on App Store and Play Store, onboarding of the first clients, and optimization based on real platform usage.

The Solution

A unified ecosystem for coaches and clients

A platform that puts the coach at the center: create programs once, assign them to clients, monitor progress in real time. Clients have everything in their pocket: workouts, meal plans, and historical measurements.

Coach Panel

Web dashboard to manage clients, create training programs and meal plans with ingredients and recipes. All in one place.

Client App

Native iOS and Android app where clients follow workouts, consult meal plans, and record measurements and progress over time.

Progress History

The coach sees the evolution of each client: measurements, program adherence, and results. Data-driven follow-up, not based on feelings.

Client Management

Client list with subscription due dates, notifications, and personalized plans. Less administrative time, more time for coaching.

Screenshot
GCX Fitness — coverDashboard principale del pannello coach GCX FitnessVista dettaglio cliente con piani alimentari e workoutCreazione programma di allenamentoScreenshot 4Screenshot 5Screenshot 6

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