Fashion meets authenticity
A digital ecosystem that certifies every garment with blockchain and NFC, eliminates production errors, and offers customers certainty of originality.
| Cliente | HVX |
|---|---|
| Industry | Fashion & Apparel |
| Anno | 2024 |
| Durata | 12 months |
- UX/UI Design
- Mobile App Development
- E-commerce Website Development
- Blockchain Integration
- Automated Production System
HVX is a fashion brand that chose to stand out by investing in authenticity and traceability. We built an integrated system: a wardrobe app for customers, a pre-order website, and production software that generates unique codes linked to NFC chips sewn onto garments. Each piece is certified and verifiable in seconds.
Authenticity and production: two critical fronts
In the fashion industry, fakes are rampant, and customers want guarantees. HVX needed to certify every garment without burdening production processes, where matching errors between codes and chips cost time and money.
- Lack of a certification system that customers could easily verify
- Manual errors in production: QR codes not aligned with NFC chips sewn onto garments
- No immutable traceability to prove authenticity in case of resale
- Fragmented customer experience: online purchase separate from wardrobe management
- 1
Discovery
Analysis of production workflow and certification needs. We mapped every point of contact between garment, customer, and system.
- 2
Design
User experience design for the app and website, with a focus on simplicity: authenticity verification in one tap.
- 3
Development
Integrated implementation: blockchain, NFC, dynamic QR generation, and Angular interfaces, in collaborative iterations with HVX.
- 4
Production
Integration of the software into the production department and team training to minimize errors and maximize efficiency.
An end-to-end authenticity ecosystem
From factory to customer's wardrobe: every garment has an immutable digital identity. The system generates codes in real-time during production, while the app allows users to verify and manage their purchases with a simple scan.
Blockchain Certification
Every garment is registered on an immutable ledger. The customer can verify authenticity at any time, even years later.
Wardrobe App
QR or NFC scan: in seconds, the user gets all garment information and confirms it's original.
Pre-order Website
Seamless shopping experience to access exclusive HVX garments with a clear and intuitive process.
Automated Production
The software generates the correct QR at the time of printing, aligned with the NFC chip. Zero matching errors.
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