One System for Everything
Campaigns, clients, reviews, and editorial plans: from scattered Excel sheets to a centralized platform that scales with growth.
| Cliente | Inserzionisti.com |
|---|---|
| Industry | Marketing & Advertising |
| Anno | 2025 |
| Durata | 6 months |
- UX/UI Design
- Web Platform Development
- API Integration (Meta Ads, Cooperto, Pienissimo)
- Artificial Intelligence for Copywriting
- Multi-tenant Architecture
We designed and developed custom management software for Inserzionisti.com, an agency specializing in marketing for restaurants. The platform unifies advertising data collection, booking monitoring, AI-powered review management, and editorial plans into a single client portal, eliminating operational fragmentation and enabling scalability.
Digital Fragmentation and Bottlenecks
The agency managed campaigns, bookings, and reviews using Excel sheets and separate tools. Each new client multiplied the manual data entry workload, limiting growth without increasing the team.
- Entirely manual collection of advertising and booking data on Excel
- Inability to monitor campaign performance in real-time
- Copywriting department engaged for hours on repetitive reviews and editorial plans
- No aggregated visibility on KPIs across clients to optimize strategies
- 1
Discovery
In-depth analysis of operational workflows and identification of bottlenecks with the Inserzionisti.com team.
- 2
Design
Definition of the client portal architecture and integrations with external data sources.
- 3
Development
Incremental implementation: first the core (master data, KPIs, integrations), then AI for reviews and editorial plans.
- 4
Launch
Platform deployment and team training for full adoption of the new system.
A Smart and Centralized Client Portal
A web platform that integrates data from Meta Ads, Cooperto, and Pienissimo in real-time, offers KPI dashboards per client and for the agency, and supports the team with AI for reviews and social content.
Real-time Ads KPIs
Advertising spend and bookings automatically updated. Cost per cover calculated without manual data entry.
Centralized Dashboard
Aggregated view of all clients to compare performance, identify trends, and replicate winning strategies.
AI for Reviews and Posts
Dedicated agent per client that generates responses to reviews and texts for editorial plans, with human review before publication.
Configurable Alerts
Automatic notifications when KPIs exceed or do not reach defined thresholds, for timely intervention.
Colibryx is a company that, if I had to describe it in three words, would be smart, cutting-edge, and efficient: I was immediately struck by the speed with which they delivered a definitive product for my company.
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