From price list to cart with one click
Pralver has transformed B2B sales in the food sector: a unique portal where customers order directly, with personalized prices and automatic ERP synchronization.
| Cliente | Pralver |
|---|---|
| Industry | Food & Beverage |
| Anno | 2024 |
| Durata | 8 months |
- UX/UI Design
- E-commerce Development
- ERP/CRM Integration
- Advanced Search System
- Self-Service Customer Portal
Pralver is a food industry company that wanted to digitize B2B sales. With Colibryx, we built an e-commerce platform that replaces phone or email orders: customers search, order, and pay independently, while the company manages differentiated price lists and integrates everything with existing systems without double data entry.
Dispersed Orders and Costly Manual Management
Pralver managed B2B sales with different price lists per customer segment, orders via phone and email, and manual ERP entry. Each order required multiple steps, with a risk of errors and extended fulfillment times.
- Fragmented orders via phone, email, and fax: no centralized traceability
- Multiple price lists managed in Excel spreadsheets: slow updates and risk of incorrect pricing
- Manual order entry into ERP: double data entry and hours lost in back-office
- Customers lacking visibility on order history and availability: repeated calls to sales team
- 1
Discovery
We mapped out the current sales flows with the Pralver team, identifying bottlenecks and needs per customer segment.
- 2
Design
Designed the customer portal and back-office with a focus on usability: aiming to reduce ordering time and errors.
- 3
Development
Iterative development over 8 months with frequent releases: Pralver tested functionalities early and validated each phase.
- 4
Integration
Bidirectional connection with ERP/CRM: orders, customers, and price lists always aligned without manual intervention.
An E-commerce Ecosystem Connected to the Business
A B2B portal where customers search for products, view dedicated prices, order self-service, and consult their history. Everything synchronized with the ERP: zero double data entry, real-time updated price lists, and targeted promotions per segment.
Smart Search
Customers find products in seconds thanks to a search engine that suggests relevant and personalized results.
Differentiated Price Lists
Prices and promotions per customer segment: each user sees only the conditions reserved for them, without confusion.
Customer Portal
Single hub for orders, purchase history, and special offers: everything at your fingertips, without calling the sales team.
ERP Integration
Orders and customer master data flow automatically between the portal and the management system: data always up-to-date, zero transcription errors.
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