Taste meets intelligence
A B2B e-commerce platform that allows customers to order autonomously, with personalized pricing and AI-driven search. Less time on the phone, more completed orders.
| Cliente | Stander Food |
|---|---|
| Industry | Food & Beverage |
| Anno | 2024 |
| Durata | 8 months |
- UX/UI Design
- Frontend Development
- Business Systems Integration
- Artificial Intelligence
- Cloud Architecture
We built a complete B2B food e-commerce platform for Stander Food: a customer portal with self-service ordering, personalized price lists, AI-powered smart search, and bidirectional integration with the company's ERP. The result: a scalable digital channel aligned with internal processes.
Orders by phone, price lists on Excel
Stander Food managed B2B orders primarily via phone and email. Each client had different price lists and conditions, but there was no digital channel that combined customer autonomy and synchronization with the ERP.
- Manually managed orders: each request required staff intervention
- Fragmented price lists: prices and offers on Excel sheets, difficult to update
- Zero customer visibility: no portal for order history or dedicated offers
- Absent ERP integration: double data entry and risk of errors
- 1
Discovery
Analysis of operational flows and price list mapping. We understood how each customer purchases and which data needed to flow into the ERP.
- 2
Design
Design of the customer portal and search experience. Prototypes validated with Stander Food's sales team.
- 3
Development
Iterative implementation with frequent releases. Each sprint included client feedback to align the product with real needs.
- 4
Integration
Bidirectional connection with ERP/CRM: orders, customers, and products synchronized in real-time. Tests with real data before go-live.
A unified digital ecosystem
A customer portal where each buyer sees their own prices, orders autonomously, and accesses history and offers. AI search reduces the time to find products. Everything synchronizes with the ERP without duplicate work.
Smart search
Search for products using natural language or voice. AI interprets the request and suggests the right products, reducing navigation time.
Personalized price lists
Each customer only sees their own prices and offers. No more confusion between different price lists: the experience is tailored for each account.
Customer portal
Order history, exclusive offers, and account management in a single interface. Customers find everything they need without calling.
ERP Integration
Orders, master data, and catalog synchronized with the management system. Zero double entry, always up-to-date data.
Through Colibryx, we have given our customers a portal where they can place their orders at any time of day, with a flow that eliminates potential human errors that, alas, can occur! I would recommend Colibryx to any entrepreneur who wants to technologically improve their business because they offer many services and completely customized products according to everyone's needs. They did everything very quickly and it all works very well!
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